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Interview With Marco de Obaldia

Q:Where did the idea for this logo come from?

This logo came from a few different ideas and sketches. It went through different variations until it got to the end result. This logo is for a company that installs high-end integrated sound and video equipment in new home communities. Some of the design process was transformed by the changing and integration of a new slogan for the company. The original slogan was more of a description of what the company did “Integrated home entertainment systems for new home communities”. I suggested changing the slogan to something like Nike’s “Just Do It”, and went through some variations before deciding for “See, Hear, Feel.”

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always begin with a few sketches on paper before going digital. It helps me brainstorm and focus on the project. I usually go through a few different concepts this way, and by the time I sit on the computer, I have a better understanding of which concepts are worth pursuing.

Q:What font(s) were used in the logo?

SF Movie Poster.

Q:How did you choose the color scheme for the logo?

Typically I use a Pantone book to choose color schemes for my logos. I knew I wanted red on the logo, so that part was easy. Originally the other color was going to be a shade of gray, but the dark olive color just popped in the Pantone book and the client liked it.

Q:Do you have any sketches of the logo in the early stages?

These are some of the variations I went through in the computer. There are some of the original concepts as well as the tests done closer to the end. Like I stated earlier, the slogan itself shaped the design process by the implementation of the icons in the logo.

Q:How long did it take to complete the logo?

About 5 days.

Q:What do you feel was your biggest challenge in designing the logo?

I guess going from a primarily iconic logo to a typographic one. Throughout the design process there are some variations you as a designer may really like, but the client doesn’t understand. Throughout the years I’ve learned not to fall deeply in love with the work I do for clients, because in the end, the decision is theirs. For this particular project I had to leave behind some variations that I really liked in order to make the client happy.

Q:Now that the logo is finished, is there anything you would change about it?

Are you kidding me? I gave birth to this baby! :)

More Designs From Marco de Obaldia

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