LogoGala

This logo came from a few different ideas and sketches. It went through different variations until it got to the end result. This logo is for a company that installs high-end integrated sound and video equipment in new home communities. Some of the design process was transformed by the changing and integration of a new slogan for the company. The original slogan was more of a description of what the company did “Integrated home entertainment systems for new home communities”. I suggested changing the slogan to something like Nike’s “Just Do It”, and went through some variations before deciding for “See, Hear, Feel.”

Adobe Illustrator.

I always begin with a few sketches on paper before going digital. It helps me brainstorm and focus on the project. I usually go through a few different concepts this way, and by the time I sit on the computer, I have a better understanding of which concepts are worth pursuing.

SF Movie Poster.

Typically I use a Pantone book to choose color schemes for my logos. I knew I wanted red on the logo, so that part was easy. Originally the other color was going to be a shade of gray, but the dark olive color just popped in the Pantone book and the client liked it.

About 5 days.

I guess going from a primarily iconic logo to a typographic one. Throughout the design process there are some variations you as a designer may really like, but the client doesn’t understand. Throughout the years I’ve learned not to fall deeply in love with the work I do for clients, because in the end, the decision is theirs. For this particular project I had to leave behind some variations that I really liked in order to make the client happy.

Are you kidding me? I gave birth to this baby! :)