Logo Details

Interview With Jacob Cass
Q:Where did the idea for this logo come from?
I had a public holiday and decided to do a logo for practice, something I don’t often get a chance to do.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator, of course!
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Brainstorm > Sketch > Computer.
Q:What font(s) were used in the logo?
Minion Pro Family
Q:How did you choose the color scheme for the logo?
Black and white to portray class and yellow for hunger + contrasts well with black.
Q:How long did it take to complete the logo?
Only a few hours, all I could spare.
Q:What do you feel was your biggest challenge in designing the logo?
Getting the proportions and spacing right while making it look like a fork + 3 wine bottles.
Q:Now that the logo is finished, is there anything you would change about it?
When I get more time I would like to tweak the shape of the fork to make it more fork like.