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Newcastle Food & Wine FestivalFeatured Logo

Newcastle Food & Wine Festival

Interview With Jacob Cass

Q:Where did the idea for this logo come from?

I had a public holiday and decided to do a logo for practice, something I don’t often get a chance to do.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator, of course!

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Brainstorm > Sketch > Computer.

Q:What font(s) were used in the logo?

Minion Pro Family

Q:How did you choose the color scheme for the logo?

Black and white to portray class and yellow for hunger + contrasts well with black.

Q:How long did it take to complete the logo?

Only a few hours, all I could spare.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the proportions and spacing right while making it look like a fork + 3 wine bottles.

Q:Now that the logo is finished, is there anything you would change about it?

When I get more time I would like to tweak the shape of the fork to make it more fork like.

More Designs From Jacob Cass

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