Interview With Integrity Designs
Q:Where did the idea for this logo come from?
Our client had an existing logo, but wanted an update. His previous logo had a leaf, which he wanted to incorporate, and the color green. His company and the products he offers focuses on environment friendly substances/ingredients. We wanted to change his brand to represent clean, renewable ingredients.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Yes, pen and paper, then computer.
Q:What font(s) were used in the logo?
Arial Black & Optimum Regular.
Q:How did you choose the color scheme for the logo?
He already had a green, so we made it variant from dark to light.
Q:What do you feel was your biggest challenge in designing the logo?
The length of the company name, but it worked out nice.