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Logo Details

New Generation Industries

New Generation Industries

Interview With Integrity Designs

Q:Where did the idea for this logo come from?

Our client had an existing logo, but wanted an update. His previous logo had a leaf, which he wanted to incorporate, and the color green. His company and the products he offers focuses on environment friendly substances/ingredients. We wanted to change his brand to represent clean, renewable ingredients.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Yes, pen and paper, then computer.

Q:What font(s) were used in the logo?

Arial Black & Optimum Regular.

Q:How did you choose the color scheme for the logo?

He already had a green, so we made it variant from dark to light.

Q:What do you feel was your biggest challenge in designing the logo?

The length of the company name, but it worked out nice.

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