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Nest LifeFeatured Logo

Nest Life

Interview With Leighton Hubbell

Q:Where did the idea for this logo come from?

This assignment was a logo for a retail store specializing in high end home furnishings and accessories. They wanted something that would create a very fashion-based, exclusive look and feel for the logo and identity. I was researching several fashion designer’s and decorator’s design work and trying to incorporate the name or concept of ‘nesting’ into the design. Vertical stripes can be very intriguing, especially in a contrasting color scheme. I suddenly got the idea to create a branch to subtly imply a bird or nest. There you go. It worked.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS3.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Lots of research, client questions and brainstorming. Sketching lots of rough thumbnails into my sketchbook. Your basic pen and paper stage and then to the computer.

Q:What font(s) were used in the logo?

Garamond and HTF Gotham.

Q:How did you choose the color scheme for the logo?

I wanted something in between fashion hues and subtle earth tones. After several iterations, this scheme was selected to present.

Q:Do you have any sketches of the logo in the early stages?

There were several other completely different directions. Some were more literal than others. This direction was probably the most suitable for the client’s needs.

Q:How long did it take to complete the logo?

Not very long. Probably about an hour from inception to completion. I was able to visualize how it was going together pretty quickly and thoroughly. The lengthy part is working out the concepts first. Execution for this design was fairly straight-forward.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the vertical lines into a suitable and readable arrangement. Most of the fiddling around was with the colors and typefaces.

Q:Now that the logo is finished, is there anything you would change about it?

Maybe I would play with the shape of the branches, or the typefaces, but not much else.

More Designs From Leighton Hubbell

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