Interview With Namee
Q:Where did the idea for this logo come from?
Inspired by sign painting of the eighties.
Q:What application did you use to design this logo? E.g., Illustrator.
Freehand MX! I can’t leave Snow Leopard because of my undying love for Freehand! Best software ever made!
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Sketch with pencil and paper. Re-create sketch on the Mac.
Q:What font(s) were used in the logo?
Hand drawn script, hand drawn ‘H’, avante garde.
Q:How did you choose the color scheme for the logo?
Followed the colours of the brand.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
Creating a wordmark that was fun, fresh, nostalgic and modern at the same time.
Q:Now that the logo is finished, is there anything you would change about it?