Interview With Bruno Mendes
Q:Where did the idea for this logo come from?
Well, I was searching for something the have some conection with math, geometry, precision and force, cause are words very next of the philosophy of work of the company. So I came into this figure, that is a impossible figure, a famous kid of “games” in geometry, so I started to make some tricks. I worked in color, looking for some cool tonalityes on green. And for final, I used a symbol of precision, very used in architecture, that is the profission of the client.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I got the idea of use a impossible geometry figure, so I started to look some tryes and made on the paper this figure, try many options, and even because I had to use the precision symbol, so When I came the final draw I put on the computer, and start to use the grids to make it proportional, than I created the form of such way that if you turn the three forms that make the logo, you can create “MV”, that is the name of the company, so when I came in to this, I got satisfied and finished the logo, it took me 2 months.
Q:What font(s) were used in the logo?
I used the FUTURA, cause it is very similar to the forms of the logo.
Q:How did you choose the color scheme for the logo?
I have focus me on the black and green (cyan and Magenta), so I took sometime studying the mos apropriated scheme, and worked with a “tonality on tonality”.
Q:How long did it take to complete the logo?
I took 2 months for all the process.
Q:What do you feel was your biggest challenge in designing the logo?
To mix the triangle with the precision symbol, cause the symbol it was making the logo polluted. So I found this combination, that for me it was the best.
Q:Now that the logo is finished, is there anything you would change about it?
Well, actually I prefer not to look too much for it, cause of the danger of wanting to change something.
More Designs From Bruno Mendes
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