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Interview With Steve Muth

Q:Where did the idea for this logo come from?

Stared at a thumb-drive forever trying to figure out how to render such a thing in an attractive way without overdoing the graphic. Eventually I realized that less is more and came up with this rendition which the client loved.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

A big ‘ol dry erase board, to pencil and paper, then to the iMac.

Q:What font(s) were used in the logo?

Century Gothic reg.

Q:How did you choose the color scheme for the logo?

Because of the simplicity of the logo, I wanted a soft blue/green that set off enough contrast without making it scream.

Q:How long did it take to complete the logo?

About 4-5 total hours.

Q:What do you feel was your biggest challenge in designing the logo?

Stop staring at the USB stick. It was taking me in the wrong direction – I was focusing on too much detail.

Q:Now that the logo is finished, is there anything you would change about it?

Nope. As long as the client liked it, I’m happy!

More Designs From Steve Muth

  • Nova Flavors & Ingredients
  • Shift 2 Mobile
  • The Bottlery
  • Core Technologies
  • Ballroom Tap
  • Fund for Education Abroad
  • Cherry Picker
  • Kangaroo Car Care

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