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Moulin RougeFeatured Logo

Moulin Rouge

Interview With John Brightman Team

Q:Where did the idea for this logo come from?

SG: The brief was to rethink the identity of the Moulin Rouge as a global brand which encompassed all the current activities of the cabaret (The show, brand licence, franchises…).

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

SG: It was Pauline who worked on the illustration… She gave us a choice of 50 different windmill designs! In green… it was quite clever!

PN: The aim was really to revamp the windmill, to make it more feminine and glamorous! That’s why we thought of producing it in different shades of red, large and vibrant.

FG: This project lasted 6 months, from the first ideas sessions to the presentation of a complete and operational corporate identity guideline. Although the first ideas generally come quickly, you have to test them, visualise them and criticise them in order to ensure that the core idea becomes an identity that will stand the test of time.

Q:How long did it take to complete the logo?

FG: This project lasted 6 months, from the first ideas sessions to the presentation of a complete and operational corporate identity guideline. Although the first ideas generally come quickly, you have to test them, visualise them and criticise them in order to ensure that the core idea becomes an identity that will stand the test of time.

Q:What do you feel was your biggest challenge in designing the logo?

SG: It was Pauline who worked on the illustration… She gave us a choice of 50 different windmill designs! In green… it was quite clever!

PN: The aim was really to revamp the windmill, to make it more feminine and glamorous! That’s why we thought of producing it in different shades of red, large and vibrant.

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