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Logo Details



Interview With Dominic Kummer

Q:Where did the idea for this logo come from?

I’ve drawn what the word says.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with a big a2 paper and drew the type. After that I began to draw the “mindpark-tree,” next i scanned it and did the rest on the computer ..

Q:What font(s) were used in the logo?

“Advertising” and “ltd.” are in a modified Myriad Pro

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

It took around 20 hours.

Q:What do you feel was your biggest challenge in designing the logo?

The type.

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