Interview With Dominic Kummer
Q:Where did the idea for this logo come from?
I’ve drawn what the word says.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS5.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I started with a big a2 paper and drew the type. After that I began to draw the “mindpark-tree,” next i scanned it and did the rest on the computer ..
Q:What font(s) were used in the logo?
“Advertising” and “ltd.” are in a modified Myriad Pro
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
It took around 20 hours.
Q:What do you feel was your biggest challenge in designing the logo?
The type.
Logo Inspiration by Color
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