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Maxime FredonFeatured Logo

Maxime Fredon

Interview With Franck Juillot

Q:Where did the idea for this logo come from?

Maxime Fredon is a self-taught painter. He wanted a clean logotype that could reflect an aspect of himself as an artist. I focused on the only element that was recurrent on his painting, i.e. his signature. Decision was made to simplify it (his signature says “Max” as short for Maxime) and work on “M”, the predominant letter.

Q:What application did you use to design this logo? E.g., Illustrator.

I only used Adobe Illustrator to create both the logotype and business cards.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

This is one of the first project for which I really worked closely with the client. He was an artist and so I implied him a lot in the process. We worked together on the core idea and sketching.

Then, I followed up with vectorizing the logotype and working on the typography.

Q:What font(s) were used in the logo?

I used Eureka Sans Caps font and adjusted it for this logotype.

Q:How did you choose the color scheme for the logo?

Maxime Fredon already had a logo and website running on a dark background. We decided not to change this and kept a white logo on a close-to-black color (#1E1E1E).

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

The whole process took about 10 days. 6 days for the logo and about 4 for business card and A3 poster.

Q:What do you feel was your biggest challenge in designing the logo?

Finding the core idea was the biggest challenge in this project. Once we decided to work on his signature, the rest went on pretty smoothly.

Q:Now that the logo is finished, is there anything you would change about it?

We both were very satisfied with the final result. Feedback has been really positive so far.

More Designs From Franck Juillot

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