Interview With Brainchild Collective
Q:Where did the idea for this logo come from?
Marquis Services approached us to redesign the look of their dated logo and implement the new design into marketing materials, stationery systems and a website. They requested that the logo be professional, elegant and retain some of the feel of the previous logo since the president’s mother had created it originally and had since passed away so there was an emotional attachment there.
Q:What application did you use to design this logo? E.g., Illustrator.
I almost exclusively use Adobe Illustrator for my logo work for it’s scalability and precise nature. Illustrator was indeed used to create this logo.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I originally began with brainstorming ideas by putting old school pencil to paper and trying to flesh out concepts, it’s the quickest, most efficient way to get a large number of ideas recorded. Once I had a few solid concepts, I moved on the my software and began to move into the digital realm to decide what worked and what did not.
Q:What font(s) were used in the logo?
I used Trajan Pro for the Marquis logo with some minor alterations to connect the “Q” and the “I”.
Q:How did you choose the color scheme for the logo?
Marquis Services, Inc. is a food service management company so the color scheme needed to be one which represented “Food” and was also sophisticated. A few color schemes were presented but this one with it’s pleasant green and chocolate brown palette really hit home for the owner.
Q:Do you have any sketches of the logo in the early stages?
This image is one of the earlier incarnations before the fork and spoon were incorporated as I was working on implementing both the “M” and “S” of Marquis Services together in a monogram of sorts.
Q:How long did it take to complete the logo?
The final logo design took around 5-6 hours with the majority of the work resulting from making the curvature of the fork and spoon smooth.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest pressure was to bring Marquis Services into the digital / internet age while still retaining some of the nostalgic feel that the previous logo designed by the president’s mother had.
Q:Now that the logo is finished, is there anything you would change about it?
I’m very happy with the way the final design turned out, there was another concept that I was quite fond of but it simply was too out there and lacked the connection to the company that this one does. I feel lucky to be able to agree with the final decision of the client, sometimes that’s a rare feat indeed!
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