Logo Details
Mark Grimm Communications
- Posted on 11/18/11
- Designer: Amy White
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Interview With Amy White
Q:Where did the idea for this logo come from?
Mark wanted a typographic logo including his initials. I explored several fonts that would connect well together, eventually coming up with a very simple interlinking of lower case letters.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I created this entirely in Illustrator.
Q:What font(s) were used in the logo?
Baskerville Italic.
Q:How did you choose the color scheme for the logo?
This logo was intended to work in any color, however, the client preferred white for a high contrast on his colored printed material.
Q:How long did it take to complete the logo?
1 month.
Q:What do you feel was your biggest challenge in designing the logo?
Finding a font.
Q:Now that the logo is finished, is there anything you would change about it?
No.
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