Interview With Mark Sims
Q:Where did the idea for this logo come from?
I originally wanted to focus on the name of the company itself ‘Manna’ and create a logo based around the concept of manna seeds. However, it became obvious that this alone meant the logo was hard to place as having anything to do with nutrition.
Leaves are synonymous with nutrition and it seemed like an obvious fit. I was still able to incorporate a connection with the manna seeds by having 6 of them forming the stem of the leaf. 6 seeds were used as a connection to the 6 main nutrient groups: carbohydrates, fats, minerals, protein, vitamins, and water.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
Q:How long did it take to complete the logo?
The whole project took around 2 weeks.
Q:What do you feel was your biggest challenge in designing the logo?
Creating something unique and memorable within an industry that is full of similar and cliched logos.
Q:Now that the logo is finished, is there anything you would change about it?
Not that I can think of at the moment!