Interview With S4
Q:Where did the idea for this logo come from?
Malcolm Paicific is New Zealand’s largest immigration consultancy. I wanted a logo that expressed a South Pcific feel with a confident professional look. This is reflected in the forms and colour palette, with greenstone being significant to indigenous New Zealanders.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator and Photoshop.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
We put together a brand strategy first, then I went to sketches with pen and paper. From there I created roughs using illustrator.
Q:How did you choose the color scheme for the logo?
Greenstone being significant to indigenous New Zealanders. : green and grey.
Q:How long did it take to complete the logo?
2-3 weeks.
Q:What do you feel was your biggest challenge in designing the logo?
Marrying corporate professionalism with people friendly pacific feel.
Logo Inspiration by Color
About LogoGala
LogoGala was created to be a great source of logo inspiration for seasoned and aspiring logo designers alike. Have a look around in the gallery and see if anything inspires you in your own projects. Don't forget to submit your designs to the inspiration gallery!