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Interview With Josh Hayes

Q:Where did the idea for this logo come from?

The key specification of the brief indicated that instead of a traditional Logo Mark, a Character was required. My initial character concepts were pens & envelopes…It was only when I was browsing through an antique store that I came across an old steel letterbox with a smile-like slot cut, the idea was instantaneous.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator: Traced directly off my scanned illustration.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Lots of thumbnail sketches, given the image (excluding the flag) is completely symmetrical it was pretty easy to create a final sketch mockup.

Q:What font(s) were used in the logo?

Romy by the amazing Sudtipos. I’ve used this typeface a few times now, some letter combinations can be a bit difficult to kern at times but it has this jaunty rhythm to it & seemed to fit the overall personality of the project.

Q:How did you choose the color scheme for the logo?

Colour scheme was entirely based on historical accuracy; The period letterbox the character is based on were constructed from tin & sprayed a deep gloss green, these boxes were bolted to a wooden platform, with a bright red tin (sometimes perspex) flag on a spring release. The type was made a dark, flat grey to represent classroom grey lead pencils.

Q:How long did it take to complete the logo?

There was fairly quick. From research & initial sketches to final output was only about 2, maybe 3 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge was the animated portion, I’ve animated logos before – but not on this scale.

Q:Now that the logo is finished, is there anything you would change about it?

Nothing, this is one of my favorites.

More Designs From Josh Hayes

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