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Made by KatyFeatured Logo

Made by Katy

Interview With Vanja Blajic

Q:Where did the idea for this logo come from?

Well,my client is a very creative lady who designs for print,web,paints,draws and many other things so I wanted that to be reflected in the logo. That’s why you have cyan,magenta,yellow and black for the colors and the pencil is also shaped like a drop (of paint).

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always start out with a pen and paper.The sketching took me a few days and I ended up with 6-7 concepts but the client loved this one in the end.I think she made a good choice.

Q:What font(s) were used in the logo?

Neuton Regular.

Q:How did you choose the color scheme for the logo?

As I already said,the colors were chosen as a reference to the print work my client does.

Q:Do you have any sketches of the logo in the early stages?

I sketched the pencil in pink but when the client saw it,she gave me the idea to try different colors so I did.

Q:How long did it take to complete the logo?

I think it took me somewhere around three weeks but I’m not exactly sure.

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge was to give it a ‘handmade’ feel.I wasn’t sure how to resolve this but after a few hours I spent sketching-the solution presented itself.I just needed to recreate my unprecise pen strokes in Illustrator and the problem was solved.

Q:Now that the logo is finished, is there anything you would change about it?

I would maybe go with a slightly different type but that’s just me.When I presented the logo (with this type) to my client she was ecstatic so that makes me confident that it’s the right choice!

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