LogoGala

We wanted to create a brand suggesting the fact that we were Italian and some sort of good-ole feeling.

The lettering inspiration came from a month spent in Barcelona, a city with a lot of modernist typography.

Adobe Illustrator.

I did several sketches on paper, focusing on the visual element, an Italian “Maccherone”. Then I scanned the images and made outlines in Illustrator. Since then I did a lot of modifications in Illustrator and, indeed, the current logo is clearly different from paper sketches.

I used Cityof as starting point, then did some minor geometric modifications.

I took inspiration from Italian food brands of ’50 and ’60 and their packaging.

It took about 3 months from the initial concept to the final version. I changed a lot the initial design I did on paper, and designed 3 major versions of the logo.

The visual element, the macarone, took a long time to be realistic but not as much to be confused with a photograph. I also spent a lot of time on the color scheme, doing a huge number of proofs.

I like that logo very much. But in my spare time I’m working on a monochrome old-style version, with a more vernacular feeling.