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Macaroni BrosFeatured Logo

Macaroni Bros

Interview With Fabio Fidanza

Q:Where did the idea for this logo come from?

We wanted to create a brand suggesting the fact that we were Italian and some sort of good-ole feeling.

The lettering inspiration came from a month spent in Barcelona, a city with a lot of modernist typography.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I did several sketches on paper, focusing on the visual element, an Italian “Maccherone”. Then I scanned the images and made outlines in Illustrator. Since then I did a lot of modifications in Illustrator and, indeed, the current logo is clearly different from paper sketches.

Q:What font(s) were used in the logo?

I used Cityof as starting point, then did some minor geometric modifications.

Q:How did you choose the color scheme for the logo?

I took inspiration from Italian food brands of ’50 and ’60 and their packaging.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

It took about 3 months from the initial concept to the final version. I changed a lot the initial design I did on paper, and designed 3 major versions of the logo.

Q:What do you feel was your biggest challenge in designing the logo?

The visual element, the macarone, took a long time to be realistic but not as much to be confused with a photograph. I also spent a lot of time on the color scheme, doing a huge number of proofs.

Q:Now that the logo is finished, is there anything you would change about it?

I like that logo very much. But in my spare time I’m working on a monochrome old-style version, with a more vernacular feeling.

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