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Logo Details

M. Sloop

M. Sloop

Interview With M. Sloop

Q:Where did the idea for this logo come from?

This is the logo of our agency which is based on a boat. The idea was to use the sails as an icon.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

  1. Brainstorm.
  2. Sketches on paper
  3. Scan, then Illustrator
  4. Submission to friends and clients.
  5. Corrections, choice of the color.

Q:What font(s) were used in the logo?

Classic… Helvetica Neue, Extra-Bold Extended.

Q:How did you choose the color scheme for the logo?

Green seemed to be the most light and modern color for our logo.

Q:How long did it take to complete the logo?

A week.

Q:What do you feel was your biggest challenge in designing the logo?

Find the right balance between the elements of this logo.

Q:Now that the logo is finished, is there anything you would change about it?

It is simple enough to be read, understood and recognizable, so we don’t want to change anything about it. Also, It can be easily transformed to fit to every media we use to communicate.

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