LogoGala

Since this is my personal brand, I had several key ideas that I wanted to incorporate into the design. Lumo comes from the word ‘illuminate’ which is related to light, a great idea which is often cliched as a light bulb. I also wanted the logo to show and abstract ‘L’ and give reference to a target or focusing on a main idea or concept. I felt that the lines to form an ‘L’ would best bring across this idea.

Adobe Illustrator.

I always start out with a pen and paper. After I got the main concept down, I moved to illustrator and adjusted the design from there.

It’s a custom font.

I wanted something to do with light and felt orange was vibrant and looked good. Gives the logo a nice illuminated feeling.

I worked on developing concepts for app. 6 months. Once I had decided to go for this design, it took about a week until I was satisfied.

Developing a concept that incorporated everything I wanted was challenging. I wanted something unique and strong.

Lumo is more than just web and logo design. I also provide SEO and website hosting. Therefore, the identity was required to work in all these areas.

I love it and wouldn’t change anything.