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Longshot

Interview With Jeff Hughes

Q:Where did the idea for this logo come from?

I was watching a classic movie and noticed the director was using the “long shot” technique in certain situations. It’s simply a method of filming from a distance. Westerns are good examples. For instance, when the shot is of a desert valley or horizon, usually panning the camera slightly from one side to the other. There are many different examples of the “long shot”, but this comes to mind first.

Honestly the idea of the boy and a slingshot popped into my head pretty quick. I knew I wanted to do a silhouette against the moon. In an attempt at subtly I used five primary craters to transform the moon into a lunar movie reel. I’m not sure what degree of success I achieved.

Perhaps I’ve over over-analyzed the mark, but it speaks volumes to me. The boy is young and ambitious. He knows little of what is possible and what is not. His will has not been tested by what will soon be years of life’s constant challenges. His independence shown by being alone, at night on a hill with his task at hand. Sure, there’s a whisp of doubt in his mind, but it passes just as quick as it came.

Anyway, you get the idea.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always visualize what I’m trying to accomplish in my head. I’m stubborn. I should really use pen and paper more often but I feel that it’s much more of a challenge if I keep it all in my head. I thought about what I wanted the end result to look like off and on for a couple of days. Finally I took my ideas into Illustrator.

Q:What font(s) were used in the logo?

Am Sans Regular.

Q:How did you choose the color scheme for the logo?

Obviously that was the easy part. Not too hard when you’re dealing with the moon and a silhouette. :)

Q:How long did it take to complete the logo?

Right at 6 hours.

Q:What do you feel was your biggest challenge in designing the logo?

The silhouette of the young boy. Drawing people, in any form, is the thing of nightmares for me. I’m no good at it.

Q:Now that the logo is finished, is there anything you would change about it?

No. I am really happy with how it turned out. It was really a fun Saturday night to be designing.

More Designs From Jeff Hughes

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