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Lone WolfFeatured Logo

Lone Wolf

Interview With JoJo Marion

Q:Where did the idea for this logo come from?

I took the name & the clients background (spent a lot of time in Colorado) & put them into this logo. I was going for a throwback logo with a current feel. The company makes custom motorcycles, as well as custom metal work. There will be a lot more branding in the near future.

Q:What application did you use to design this logo? E.g., Illustrator.

The logo was made in Illustrator, the image .png you have was saved in photoshop!

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always start with a pen/paper – mostly doodles just to get my mind right & try to create a starting point. It is mostly just sketching & writing out my ideas – I then go directly into illustrator and begin!

Q:How did you choose the color scheme for the logo?

Black and Yellow were the color scheme the client and I came up with to begin the process. Just a personal choice between client & designer.

Q:How long did it take to complete the logo?

Four weeks.

Q:What do you feel was your biggest challenge in designing the logo?

The wolf itself took me forever – it took a while to get it right, and even after the majority of the logo came together – i would still go back & tweak the wolf.

Q:Now that the logo is finished, is there anything you would change about it?

Not yet, but I am sure there will be some tweaks I wish I had made in the future.

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