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Logo Review

Interview With Sean Farrell

Q:Where did the idea for this logo come from?

The idea came to me when I brainstormed the word review. I was initially going to go with a graphic mark of a check mark of some sort. After drawing out a few concepts, it ended up not looking like I wanted and I then decided to make it in to a typographic mark. I then simply sliced off a little piece of the “v” and a check mark was born.

Q:What application did you use to design this logo? E.g., Illustrator.

My favorite software is adobe Illustrator and Photoshop. Anytime your doing any custom work on a typeface, you have to use Illustrator so you can maintain it as a vector.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with a pen and paper and sketched out some concepts. I then went to the computer to digitize it.

Q:What font(s) were used in the logo?

Gotham.

Q:How did you choose the color scheme for the logo?

The client chose the color scheme.

Q:How long did it take to complete the logo?

2 Days.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the kerning of all the letters to be equal.

Q:Now that the logo is finished, is there anything you would change about it?

Nothing.

More Designs From Sean Farrell

  • Flying Pig Photography
  • Red
  • Collective Ray
  • Spool
  • Rally
  • Owl Mountain
  • Whisper
  • The Tweeted Times
  • Good Witch Studio

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