Logo Details

Liquid Danger

Liquid Danger

Interview With Ocana Design

Q:Where did the idea for this logo come from?

During a brainstorm session for a client looking for an ‘edgy, yet playful’ logo, with a little bit of a dark side to it.

Q:What application did you use to design this logo? E.g., Illustrator.

Straight up illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Pen and paper originally, but only after experimenting a few ways to create the bubbles and thinking of how I wanted to construct the design did I build it from scratch in illustrator.

Q:What font(s) were used in the logo?

Neutraface Text.

Q:How did you choose the color scheme for the logo?

Client suggested the red & black scheme, but of course adding shades.

Q:How long did it take to complete the logo?

About 3 hours from sketch to illustration.

Q:What do you feel was your biggest challenge in designing the logo?

Making the bubble layers and making the bottle just the right length.

Q:Now that the logo is finished, is there anything you would change about it?

Knowing what I do now, I would probably eliminate any sharp corners throughout the design.

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Comments

1

adamFebruary 2, 2010

I really dig this one.  And I wouldn’t worry about the sharp corners, they keep it from being completely friendly… which it shouldn’t be.

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