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Lion Hut

Posted on 07/22/09
Designer: John Mascarenhas
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Interview With John Mascarenhas

Q:Where did the idea for this logo come from?

Recently did a brand called cabanah which was a very simple hand sketch of a hut…was looking at it when I realized the similarity between a lion and a hut in terms of the mane vs the thatched roof…

Q:What application did you use to design this logo? E.g., Illustrator.

CorelDraw and Photoshop. Yes i used both of them. Most of my sketches and coloring are done in PhotoShop as i find the brush tool mighty easy tool to paint…and I import it and vectorized using Corel…

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Almost 99% of time I draw it directly on PhotoShop…unless of course a sudden eureka moment happens while in the restroom ;)

Q:What font(s) were used in the logo?

Avenir Heavy Condensed.

Q:How did you choose the color scheme for the logo?

This was the easy part of this whole process..as I already had a set palette to work with to make the lion look like one ;)

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

About two and a half hours.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the balance right between the hut and the lion was a tough task. too much of mane, it stopped resembling a hut and too little well it stopped resembling the lion…plus getting the right mix of both a door and a mouth of the lion was a little tough.