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Interview With Breno Bitencourt

Q:Where did the idea for this logo come from?

This idea came from a towel income,in lace, which is very common here in Brazil, which has a circular shape and is embroidered in parts outside. My grandmother loves to do these kinds of towel. :)

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator & Adobe Photoshop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started watching these towels, I do not know how to translate into English haha, and creating a pattern. The blazon was already set, I knew that that was the concept to be used. Then I went into PhotoShop to adjust the draft, its symmetry, and then to trace in illustrator. In the end, I finish, as highlights and shadows in PhotoShop again.

Q:What font(s) were used in the logo?

I used based on a common serif font, and set her curves and added holes in the middle of each character. It was a job change to make it more ‘part of the logo’.

Q:How did you choose the color scheme for the logo?

I wanted something soft and gentle even. As it is, and UMA client. And this is contained in the Brief exactly how this should unfold, how the brand should be cute. I was inspired by some references that you can see in my presentation of Behance.

Q:Do you have any sketches of the logo in the early stages?

These are just some final testing on the grid, actually. More about this work and more sketches can be seen in my presentation Behance.

Q:How long did it take to complete the logo?

Ahh, this was somewhat time consuming. About 2 or 3 weeks. Among approval, completion…

Q:What do you feel was your biggest challenge in designing the logo?

Like any project is always very difficult to convey the paper everything you know that the logo must contain the information, neither more nor less. My greatest difficulty in this work in particular, was to translate this refinement of delicacy, I can not pronounce, which has no words to pronounce. Is it always the hardest.

Q:Now that the logo is finished, is there anything you would change about it?

I received some negative feedback in relation to two things, the holes at the source, and the large central area of the coat. Maybe I’ll look into more ways to solve these problems. Were consistent criticism from people who understand the design of logos, then would consider them with great pleasure, as always I have done.

More Designs From Breno Bitencourt

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