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Leafcutter StudiosFeatured Logo

Leafcutter Studios

Interview With Kit Peverley

Q:Where did the idea for this logo come from?

Client required a design that illustrated, not only the company name but also something that would appeal to children. While I felt that the creation of a character was important I, and the the client did not want this character to be in anyway a mascot for the business, hence the anoynimity of the ant.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

With every logo design I undertake I first attempt to gather my thoughts and idea in a mind map and develop initial sketches from there. Once a number of sketches have been developed I then move to AI to flesh the concepts out. Once the initial concepts had been submitted to the client we then narrowed the choice down to two designs (this being one of them) and made a number of revisions including the shape and colour of the leaf and the stance and shading of the ant.

Q:What font(s) were used in the logo?

Garamond Premier Pro and Mangal.

Q:How did you choose the color scheme for the logo?

The colour scheme ultimately chose itself given the content of the design but I wanted to go for bright colours in an attempt to appeal to children.

Q:How long did it take to complete the logo?

Aproximately 2 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

Combining the ant and the leaf was a tricvky process. I went through around 5 different combinations but finally settled for the somewhat cartoonish and very simple you see here.

Q:Now that the logo is finished, is there anything you would change about it?

I find it best not to regret completed work otherwise for me it would never be completed. The very essence of good art is knowing when to stop.

More Designs From Kit Peverley

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