Interview With Anthony Giannini
Q:Where did the idea for this logo come from?
Being highly inspired by contemporary design, I wanted a simple logo that implied powerful design. If you haven’t already noticed, the ‘G’ resembles the well-known power symbol. I prefer designs that are graphically strong, yet simple with a singular subliminal message.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS5.1.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Initial concepts were created in parallel with pen and paper and Adobe Illustrator.
Q:What font(s) were used in the logo?
The preliminary font for this logo was Quicksand; however, shortly thereafter I created each letter individually with vectors in Illustrator.
Q:How did you choose the color scheme for the logo?
I have always been passionate about trendy color schemes that grab the viewers’ attention. In this logo, the color on the far left is the 2009 Mimosa Color-of-the-Year and it fades to the right, which is the 2012 Tangerine Tango.
Q:How long did it take to complete the logo?
Through a series of schematic drawings and iterations, I spent approximately twenty hours finalizing this logo design.
Q:What do you feel was your biggest challenge in designing the logo?
Typically when designing a logo, you have a specific professional field in mind, whether it be for real estate, customer service or the Olympics, which gives you a clear agenda for the final outcome. However, when designing the LABAMG design for a well-diverse design brand, there is not a specific vision that encapsulates the entire company. For this design, the goal had to be a well-rounded and simple logo that appealed to a variety of different fields, desires, and interests in order to grab the attention of a wide variety of clients.
Q:Now that the logo is finished, is there anything you would change about it?
The key word here is the word ‘finished’: a good design is never ‘finished’ and always seeks to be better.