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La JourneeFeatured Logo

La Journee

Interview With Pennetier Cedric

Q:Where did the idea for this logo come from?

First, I have to compact the large name of this event. Then I wanted to find a icon which have a symbolism of diffusion and rally. So, I find this shape between a star and a flower.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator, of course ;)

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

When I had the idea of flower/star, I try some shape directly on computer.

Q:What font(s) were used in the logo?

Univers LT – Ultra condensed and Calson Pro Bold

Q:How did you choose the color scheme for the logo?

I had some constraints and firstly keep the blue gradient of the “holding” ILB. After several tests, I decided to keep this gradient in a background in ordre to use others colors for the logotype itself. This event rally many organisation and it’s the reason why I used several colors with this shape.

Q:How long did it take to complete the logo?

2 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

The big challenge is now, for editing all supports in different size which are necessary to have a nice communication. Indeed, this logotype has many colors, with shadow and a gradient background. I think the solution is strictness and adapt this identity with all formats my customer need.

Q:Now that the logo is finished, is there anything you would change about it?

Perhaps the gradients, shadows…. ;)

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