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La BoqueriaFeatured Logo

La Boqueria

Interview With Brand Brothers

Q:Where did the idea for this logo come from?

The idea behind this logo was to promote a new chain of spanish/basque restaurants that would settle in Montreal, Canada this year. As the idea of its creator was to promote a fun and enjoyable place that would serve the best in Basque and Spanish food, we needed a strong branding that would translate all this. So we took a whole week to grab every single piece of information we could find on the Basque & Spanish culture (symbols, colors, culture, places, habits, etc…). We came up with 5 logos total.

Q:What application did you use to design this logo? E.g., Illustrator.

We used CorelDraw X5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

After researches and pencil sketches, we moved to the computer to finish the design.

Q:What font(s) were used in the logo?

A special font was created for this logo, after many researches on the Basque culture and its peculiar symbols. We gave the letters a special case and an old-fashioned perspective style to match the brand’s values: authenticity and tradition, spanish and basque cooking in a very pleasant place.

Q:How did you choose the color scheme for the logo?

Yellow was used to represent the sun that shines a lot above the spanish/basque territory. Black was used for the font as it needed some authenticity.

Q:How long did it take to complete the logo?

The full logo design process, including all researches on Basque and Spanish culture, took approx. 3 weeks. (4 other logos were proposed)

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge for us was to translate the cultural aspect of the place while preserving a strong brand image, and representing a place where people could have fun while enjoying an excellent meal.

Q:Now that the logo is finished, is there anything you would change about it?

We wouldn’t change a thing!

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