Interview With Comeback Studio
Q:Where did the idea for this logo come from?
We came up with a nice and bold symbol that combines the earth and the ark. The way is designed gives you the feeling that the ark is coming towards you or is going from left to right. We felt that the old logo and identity could not represent the amazing work of the organization. We also wanted to give the Ark a more international look, as most of the donations come from individuals abroad.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Pencil as always, then vector.
Q:What font(s) were used in the logo?
For the typography we used Neutraface Greek which is also donated by Mr. Panayiotis Haratzopoulos of Cannibal Fonts.
Q:How did you choose the color scheme for the logo?
The colors we chose are blue that stands for the color of the sea, of the earth and creates feelings like safety, trust and stability. The orange color is the color of something “new” and fresh, and creates feelings like hope and happiness.
Q:How long did it take to complete the logo?