Interview With Michal Polak
Q:Where did the idea for this logo come from?
The main idea was create a logo for outdoor company. The company is famous producer of outdoor equipment, like tents, sleeping bags … I want to design the symbol, which everybody associate with outddor. I found the basic navigation symbol know around the world – the arrow. I used it for this logo because is easy to put to the memory.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I was going outside for walks, where I tried found the perfect thing for this symbol. I found arrows, what navigate people from places to finish. I draw basic shapes, and after I put it to the computer, where I found the perfect composition for it.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
Is the only one colour, which you can see opposite of blue sky, green grass, yellow sun, white clouds or brown ground. The only one colour is the best, the RED.
Q:How long did it take to complete the logo?
It takes about one and half month.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge of this logo was create the symbol, which everybody know from history and created modern logo with this basic idea.
Q:Now that the logo is finished, is there anything you would change about it?
No, I think the logo is perfect.
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