Logo Details
Featured LogoInterview With El Cabazares
Q:Where did the idea for this logo come from?
It was inspired from a junction sign, and its shadow appropriately creates a “w”. And situating this mark in a space/room (workspace) created by a series of shadows/shades, thus creating sort of a meeting place (junction). The entirety creates this classic feel which reflects the simplicity and artsy look the company is going for.
Q:What application did you use to design this logo? E.g., Illustrator.
Inkscape, and I used it from the start to the end in making the logo.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I directly play around with typefaces, and then with shades. All of these done directly on the software, to create a more tangible visualization.
Q:What font(s) were used in the logo?
Florencesans SC Black and Bauhaus Md BT
Q:How did you choose the color scheme for the logo?
I based it on vintage color schemes and cubism paintings
Q:How long did it take to complete the logo?
About a day.
Q:What do you feel was your biggest challenge in designing the logo?
Making the typefaces go well with each other without losing the impact of the entire mark.
Q:Now that the logo is finished, is there anything you would change about it?
Perhaps the colors. Make them a little modern.
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