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JQ

Interview With Julio Quintella

Q:Where did the idea for this logo come from?

The idea came from the initials of my name (J)ulio (Q)uintella and i wanted something simple, strong and more minimal as possible.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

The process began on paper, where the goal was to bring together the letters in a way that was not so common, in a way where they would have to complete each other and possibility to realize both letters.

Q:What font(s) were used in the logo?

Customized Helvetica.

Q:How did you choose the color scheme for the logo?

I Used black because it is a strong color, neutral and formal. I also use yellow as a secondary color.

Q:Do you have any sketches of the logo in the early stages?

This is the drawing of the final solution that was used as a base to develop the logo.

Q:How long did it take to complete the logo?

About 2-3 days thinking and drawing and 2-3 refining and finalizing. So, about 1 week to finish.

Q:What do you feel was your biggest challenge in designing the logo?

Make perceptible both letters and at the same time let the design more minimalist as possible.

Q:Now that the logo is finished, is there anything you would change about it?

No way, i love it!

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