LogoGala

The idea came from the most basic of ideas behind a pizza shop. The pizza. I wanted to make it friendly enough to be a family pizza shop. Classy enough to be respected. Yet colorful and lively.

Illustrator is usually my software of choice for designing logos. I used AI CS2 for this design after I had it sketched out.

I did start with pen and paper. I had a bunch of ideas laid out. I did this logo for my family’s pizzeria. So I threw ideas by them to get an idea of what they liked. To get a feel as to whether or not they liked the direction I was heading with it. Then moved over to Illustrator to execute it.

Adobe Garamond Semi Bold and Adobe Garamond Semi Bold Italic.

I worked out a number of color options but found the red and blue played off each other well. The deeper red and the lighter colors I thought gave it it’s own identity. When researching the main pizza chains it did seem that red does have a way of saying pizza.

I was able to get it done in about 3 and a half weeks. I had started before hand with sketches and was able to get it done in my spare time.

Isolating the exact meaning that I wanted to get across. There are thousands if not tens of thousands or more pizza logos out there. I just wanted something that was unique and special for my family’s pizza shop.

I would have liked to have a little more time picking or making a unique font just for the logo.