Logo Details
Featured LogoInterview With Brand Brothers
Q:Where did the idea for this logo come from?
We wanted a simple approach for our client’s business, outsourcing management control tools. We liked the idea of outsourcing and we tried to keep it simple, by doubling the letter A.
Q:What application did you use to design this logo? E.g., Illustrator.
We used CorelDraw X5.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
The letters were designed from scratch on a sheet of paper, and reproduced in Corel.
Q:What font(s) were used in the logo?
This is a 100% custom font :)
Q:How did you choose the color scheme for the logo?
The “Jaspe” is a colorful gem, we mixed a soft pantone 676C purple with a light grey to represent the technicity of the client’s area of expertise.
Q:How long did it take to complete the logo?
The logo design took approx. 3 weeks.
Q:What do you feel was your biggest challenge in designing the logo?
Some businesses aren’t easy to apprehend, and thus really difficult to represent!
Q:Now that the logo is finished, is there anything you would change about it?
Perhaps we would try different colors: many other colors presented to our client, some of them were really cool.
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