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JaaspFeatured Logo

Jaasp

Interview With Brand Brothers

Q:Where did the idea for this logo come from?

We wanted a simple approach for our client’s business, outsourcing management control tools. We liked the idea of outsourcing and we tried to keep it simple, by doubling the letter A.

Q:What application did you use to design this logo? E.g., Illustrator.

We used CorelDraw X5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

The letters were designed from scratch on a sheet of paper, and reproduced in Corel.

Q:What font(s) were used in the logo?

This is a 100% custom font :)

Q:How did you choose the color scheme for the logo?

The “Jaspe” is a colorful gem, we mixed a soft pantone 676C purple with a light grey to represent the technicity of the client’s area of expertise.

Q:How long did it take to complete the logo?

The logo design took approx. 3 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

Some businesses aren’t easy to apprehend, and thus really difficult to represent!

Q:Now that the logo is finished, is there anything you would change about it?

Perhaps we would try different colors: many other colors presented to our client, some of them were really cool.

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