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Interview With Ajda Rotar

Q:Where did the idea for this logo come from?

IVL is equipment supplier of special vehicles, and the thought of police lights immediately crossed my mind.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Yes, as usual, I started with the old fashioned pen and paper, working on sketches.

Q:What font(s) were used in the logo?

Custom font.

Q:How did you choose the color scheme for the logo?

From the products they supply – police lights among others.

Q:How long did it take to complete the logo?

About 3 weeks, of course with breaks in between. You can’t work on a logo for 8 hours a day, 3 weeks in a row.

Q:What do you feel was your biggest challenge in designing the logo?

Capturing their main product in the logo so it would be clear yet a little abstract.

Q:Now that the logo is finished, is there anything you would change about it?

I am in fact very happy with it. Let the time show what mistakes I’ve made and what improvements can be made :)

More Designs From Ajda Rotar

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