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Interview With Mauro Sodano

Q:Where did the idea for this logo come from?

A clean white room where a “knowlegge ball” is floating. A sort of hi-tech mind, communicating know how and intentions of the committent. In this design was crucial transform a 3D concept in 2D world in an elegant and effective way. Also the color gradient schemes was used to add a “fake” glow to the blue element of the logo.

Q:What application did you use to design this logo? E.g., Illustrator.

First designs was made in Corel Draw, then finishing and retouching in Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

First I started sketching on paper, then recreated the logo with the software and adding lettering. At the end some color schemes was tried and presented. One was chosen.

Q:What font(s) were used in the logo?

Custom lettering for the logo and Din for the tag line.

Q:How did you choose the color scheme for the logo?

Thinking to some concepts like technology, future, stability and cleanness.

Q:How long did it take to complete the logo?

About 16 hours, from scratch to finishing.

Q:What do you feel was your biggest challenge in designing the logo?

Trying to balance the fonts and the colors.

Q:Now that the logo is finished, is there anything you would change about it?

mmm… I did a green version that was not bad…

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