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Ignore Me

Interview With Andrew Sabatier

Q:Where did the idea for this logo come from?

Ignore Me is a brand about branding.Ignore Me is a brand about branding.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

No need for sketches. It’s a wordmark.

Q:What font(s) were used in the logo?

Customised Neo Tech by Sebastian Lester. Dropped the x-height and made it chunkier.

Q:How did you choose the color scheme for the logo?

The colour we called Kerosene, which when available in print is hexachrome magenta. In line with the concept it’s an attention grabbing colour.

Q:How long did it take to complete the logo?

About a week on for the concept but about a day refining the final mark.

Q:What do you feel was your biggest challenge in designing the logo?

Avoiding design cliches.

Q:Now that the logo is finished, is there anything you would change about it?

The design is secondary to the concept behind the mark. We see no reason to change it for the foreseeable future.

More Designs From Andrew Sabatier

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