Interview With Aurelien Soula
Q:Where did the idea for this logo come from?
The first step was to focused on typeface to find a great way to give an urban and modern feeling to it. The second on was to find a particular character to add a non-conventional identity to the brand.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
On the first step i was beginning to work on illustrator for the typographic part of the logo, then sketching the character and the end combining every elements on illustrator to finalize the logo.