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Heidi MottramFeatured Logo

Heidi Mottram

Interview With Angus Griffin

Q:Where did the idea for this logo come from?

Heidi Mottram is internationally renowned for desirable bags and purses, so with that in mind, we tried to find something that links to that. The drive was traditional with a quirk.

The turtle logo is symbolic of longevity, creativity and power. The logo reflects the analogy of the turtle which carries its life/world in a beautiful protective casing with a woman carrying her life in a gorgeous Heidi Mottram bag.

Q:What application did you use to design this logo? E.g., Illustrator.

All done in Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Well first it was research to see what competitors are or have done, then got the pen and paper out, and once we had the right direction onto the computer.

Q:What font(s) were used in the logo?

It was going to be a completely custom one, but then found BinaryITC and thought it fitted in perfectly.

Q:How did you choose the color scheme for the logo?

This was already determined from the old brand identity, pink and brown

Q:How long did it take to complete the logo?

Once we had the idea and what we were going to do a few days to get the right balance and shape of the turtle. Redid the turtle a few times, getting the curves and shapes right.

Q:What do you feel was your biggest challenge in designing the logo?

Trying to bring across traditional with a quirk.

Q:Now that the logo is finished, is there anything you would change about it?

Nope, I think we both like it as it is :)

More Designs From Angus Griffin

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