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Happy TVFeatured Logo

Happy TV

Interview With Logoholik

Q:Where did the idea for this logo come from?

The brief was to redesign a logo for #1 Serbian children TV channel which will also feature programme focused on female population in late hours. Combination of a colorful flower formed from exclamation mark emphasizing keyword happy!

Q:What application did you use to design this logo? E.g., Illustrator.

It was constructed in Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

There was a lot of back and forth with this logo as it had to work equally good on every possible media, but the real challenge was to make it look good in top right corner of TV set in PAL resolution.

Q:What font(s) were used in the logo?

Typography is custom constructed, but based on Helvetica rounded.

Q:How did you choose the color scheme for the logo?

Very long process of finding the right hue of companies original orange color to be suitable for usage on TV screen.

Q:How long did it take to complete the logo?

Full process went on for about 3-4 months.

Q:What do you feel was your biggest challenge in designing the logo?

Making it work on TV screen and later on making kids love it :)

Q:Now that the logo is finished, is there anything you would change about it?

Seeing my little daughter happy face watching it sitting on screen – nope!

More Designs From Logoholik

  • Vinesquare
  • Ethical Studios
  • VibrantDrive
  • Agilo
  • Art Gallery Collective
  • Sourcing Factory
  • Viralabs
  • Polaris Identity
  • Egalminds

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