LogoGala

I met with Bob, our client, and really talked to him about his business / work (he’s a handyman/contractor and a talk show host) and how his audience perceived him and if that should change or not. I had also done some research ahead of our meeting based on some brief initial conversations prior and had chosen a couple of styles. This style suited what we were after best.

Adobe Illustrator on a Mac. :)

I started with sketches, then more detailed line drawing (using tracing paper and photos Bob provided). From there I moved on to the computer and refined the lines and colors.

I believe it’s a slightly modified version of CandyScript.

We went with reality. What I mean is, Bob has a pair of yellow “tape measure” suspenders that he wears quite often, especially on jobs and on the radio show. It was only natural that we include that in the logo since it was clearly part of his brand.

All things considered, it took about 4-6 weeks.

Getting the characteristics of Bob’s face correct in the illustration. I’m not really a “natural” illustrator, so that was challenging.

Yes, but I’m not saying what or that’ll be the focus of the logo and I definitely want to avoid that. :)