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Haeck DesignFeatured Logo

Haeck Design

Interview With Matthew Haeck

Q:Where did the idea for this logo come from?

My old site and logo was too intricate. Like most designers, I think you get excited with new tools then just realize – simpler is usually better.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator for the vector, then dropped into Photoshop for mocking and rendering.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I was driving along and saw a boxed hospital sign and decided to run with that.

Q:What font(s) were used in the logo?

Comfortaa.

Q:How did you choose the color scheme for the logo?

Locked down the blue and yellow (what can I say, I’m a UofM fan) then used Kuler to set the complimentry colors.

Q:How long did it take to complete the logo?

A Week (~25 hrs).

Q:What do you feel was your biggest challenge in designing the logo?

Balancing simple and bold.

Q:Now that the logo is finished, is there anything you would change about it?

No… but ask me again in a year and I’ll probably have a different answer.

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