Interview With Lee Waters
Q:Where did the idea for this logo come from?
Researching old wooden western signs.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Sketch. Sketch. Trace. Tweak. Tweak.
Q:What font(s) were used in the logo?
Futura Bold and Hellenic Wide.
Q:How did you choose the color scheme for the logo?
Q:How long did it take to complete the logo?
36 hours. Completed 4 different designs.
Q:What do you feel was your biggest challenge in designing the logo?
The landscape in the background. Making it subtle enough not to stand out too much.
Q:Now that the logo is finished, is there anything you would change about it?
Not one thing…yet.
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