Interview With Jeiji
Q:Where did the idea for this logo come from?
The client asked for a simple, creative mark that would represent his new streetwear brand he is releasing. He told me to get creative. He wanted to represent what his name was, so I got busy. The “G”‘s implied cross line is also an “M” made of ruler tick marks, representing the word, and concept of “measure”. I am super happy with this, as was he.
Q:What application did you use to design this logo? E.g., Illustrator.
Illu-freakin’-strator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Did a BUUUNCHA’ sketches for a few hours until I could get proportions right, and finally moved on to computer after trying a few ideas.
Q:What font(s) were used in the logo?
Asenine.
Q:How did you choose the color scheme for the logo?
Just picked two colors that looked awesome: Yellow/Gold, my favorite color, and black.
Q:How long did it take to complete the logo?
About 12-13 hours.
Q:What do you feel was your biggest challenge in designing the logo?
Getting the “G” smooth and proportionate, and keepin’ it all gooooood’n‘graaaaaaveh.
Q:Now that the logo is finished, is there anything you would change about it?
No, I actually like it a lot. Yay.
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