Interview With Jon Stapp
Q:Where did the idea for this logo come from?
To keep my creative mind fresh, I routinely conduct “logo experiments,” in which I create a purely hypothetical company, and then develop branding for it. The glaze logo came about from one such experiment. I had an idea in my mind of a trendy, upscale, cosmopolitan bakery that allows customers to glaze and decorate their own custom doughnuts using various base cake flavors, and a multitude of glaze flavors and toppings. Considering the nature of the business, I decided to name the bakery “glaze – A Boutique Doughnut Studio,” and I then began sketching ideas for a mark.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS5.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
After deciding on the name “glaze,” I began sketching with pencil and paper. The idea to illustrate a doughnut in the shape of a G came quickly, but a lot of time was spent perfecting the illustration to ensure that it looked really tactile, gooey, and sweet. I also knew that I wanted to design a custom typeface for the main logotype — one that would compliment the curves of the doughnut. My first attempts at a custom typeface were rather simple, and a bit disconnected. But after playing around quite a bit, I discovered that a very fluid harmony between icon and type could be achieved by using the gooey glaze drips as inspiration, and the type evolved into its current, flourished state.
Q:What font(s) were used in the logo?
The primary typeface of the wordmark is custom, and the tagline is set in VAG Rounded Bold.
Q:How did you choose the color scheme for the logo?
I wanted a color scheme that was iconic and synonymous with “sweetness;” colors that would instantly cause one to start salivating. Some may prefer vanilla; some may prefer chocolate; but on-screen, and in print, the appeal of a traditional doughnut with a strawberry glaze is undeniable. Other “flavors” were developed, creating a full suite of logos that can be used throughout the mock identity system. See here for more flavors: http://bit.ly/av-glaze
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
From the initial idea to the final electronic design, I’d say the whole process took about two weeks to complete. Most of the work happened quickly; a lot of time was spent making minor tweaks.
Q:What do you feel was your biggest challenge in designing the logo?
I’d say my biggest challenge was in creating a mark that was both iconic and functional as a legitimate logo, but also with just enough illustrative quality to give it some semblance of realism. As such, the final logo uses 3 spot Pantone colors, but it does work in 2-color as well as 1-color.
Q:Now that the logo is finished, is there anything you would change about it?
Nope, I’m very happy with the final results. The logo has been very well received online, and as a matter of fact, it has recently been purchased.
More Designs From Jon Stapp
Commenting has been closed.