Logo Details
Featured LogoInterview With Jeff Jenkins
Q:Where did the idea for this logo come from?
This is for a social network site, so I was thinking about a hive of activity.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator, always.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I started with pencil sketches on paper, as I always do. Often I do dozens of sketches, but this one actually came to me fairly quickly.
Q:What font(s) were used in the logo?
Century Gothic and Aller.
Q:How did you choose the color scheme for the logo?
Well, girls like pink :)
Q:How long did it take to complete the logo?
About 2 weeks from sketch to completion.
Q:What do you feel was your biggest challenge in designing the logo?
It’s a fairly straightforward design, but I had the black & white version posted on my studio wall for about a week and kept tweaking it until I was happy. I would say it was the proportions and spacing that I struggled with a bit.
Q:Now that the logo is finished, is there anything you would change about it?
I’m not going there, it would drive me crazy to keep second-guessing myself!
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