LogoGala

This logo is based off of the classic V8 logo Ford used on their vintage vehicles. This is a logo for a local rat-rod builder/classic car mechanic. His name is also Garrett…where we got the name GEAR RAT…cuz GEAR-ROD just wouldn’t sound right.

Illustrator.

I did as I usually do…I think a lot. Before I even put pencil to paper, I think and think. If I’m not motivated to draw it, I don’t even consider it. Then, after this idea came to me, I did a quick sketch to make sure what was in my mind is how it would really look. Next, I presented it to the client, and he didn’t have to hear anymore ideas. He knew the play on V8 was exactly what he wanted.

Engschrift. It had the classic modern look I wanted, and didn’t take away from the subtle serifs used in the mark.

About a week. I tried everything, from black and orange, and white on black. But, I realized I wanted something that looked aged, while still looking crisp.

About a week. I had the mark done in about 2 hours. But all the accompanying aspects of it needed a lot of tweaking.

Finding the right color palette.

I want to add texture to it…but that’s a trend, and unnecessary in communicating any further the nature of this business.