LogoGala

The developer and I decided that we wanted the site to look old fashion and vintage. I decided that I wanted the site to look like an old store front, so the logo should look like some vintage signage. Also, in an attempt to make the branding more unique I decided to do a custom script for the font that reflected an old script that would have been seen on a store window.

Adobe Illustrator.

I started by doing research on old script styles and what features they had. I then collected some of my favorite examples and referenced them while designing in Illustrator.

The script was custom made.

The site is largely black and white or very desaturated tones, so black was a good fit.

It took me around 4 days. I did an initial design, then would change and adjust that design a bit each following day.

Getting the script to look even and uniform was the biggest challenge. Creating two sides of a letter in Ai while having an even width between them is pretty difficult.

I was actually pretty pleased with the outcome.