Logo Details

Flip Flop and Away

Flip Flop and Away

Interview With David Trindade

Q:Where did the idea for this logo come from?

Creating a friendly looking logo for an e-commerce site.

Q:What application did you use to design this logo? E.g., Illustrator.

Photoshop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Started out looking at logo galleries to get an idea of the sort of things the client liked. Once this was done it was a case of sketching out different ideas and then creating the logo in Photoshop.

Q:How did you choose the color scheme for the logo?

The site is mainly for women but it needs to be neutral enough to not put men off, which is why green was chosen.

Q:How long did it take to complete the logo?

20 hours.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the balance right to appear feminine but not too much so.

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